Mission

To set an example for the Turkish business world by making a global impact with its investment, production, employment and quality approach.

To establish brands that are not only highly competitive but also widely admired by all stakeholders in every sector in which we operate, both at home and abroad.

• Develop world class products,
• Seize new business opportunities in industries open for development,
• Gain lasting competitive edge in industries that we operate in,
• Have the most dynamic human resources,
• Provide social benefit.